MYPFBEAUTY.COM is committed to protecting your online privacy when visiting our Website. The purpose of this policy is to inform you about the types of information we gather about you when you visit MYPFBEAUTY.COM, how we use that information, whether we disclose it to anyone, and the choices you have regarding our use of the information.

MYPFBEAUTY.COM does not require personal information from visitors in order to gain access to any part of our Website. Any personal information you may provide will be on a voluntary basis. MYPFBEAUTY.COM does, however, require basic personal information before participating in any of the website activities.

By using the MYPFBEAUTY.COM website, you signify that you agree with the terms of our current Privacy Policy as posted on the MYPFBEAUTY.COM site, as well as the posted Terms and Conditions. If you do not agree with this privacy policy or the Terms and Conditions, please do not use this site or provide any personal information to us.

Use of Personal Information Which We Collect.

If you e–mail us for information, we may ask you to voluntarily provide us with personal information including your name, e–mail address, and mailing address so that we may contact you to respond to your comments, questions, submissions, postings or requests for information. Aside from a reply to a posting or an e–mail received by us, it is not our intent to contact you unless you request particular information or participate in our online sweepstakes, coupons, or promotions as described below.

We may perform analysis of user behavior to allow us to measure consumer interest in the various areas of our Website for product and Website development purposes. Any information we collect is used for our own internal purposes to improve the content of this Website, to enhance users' experience when visiting our Website, and to customize the content and/or layout of our pages. All analysis of user behavior described herein will be recorded on a group basis, and such analysis may be shared with our Website development consultants, or employment contractors.

If you participate in our on–line coupon, rebate, sweepstakes or contest offers or other online promotions, or submit writings, videos, or photographs, we may collect your name, address, zip code, phone number, age, and e–mail address for the purpose of entering you in our sweepstakes or contest and contacting you if you are eligible to receive a prize and otherwise as specified in the sweepstakes or contest official rules or other entry guidelines.

If you participate in our on–line coupon, rebate, sweepstakes or contest offers or other online promotions, you may be asked whether you wish to subscribe to receive information about PHYSICIANS FORMULA promotions, products and Website updates and you may opt–in to receive this information by checking the appropriate opt–in box. If you choose to opt–in to subscribe to receive information about PHYSICIANS FORMULA promotions, products and Website updates, your personal information will be kept in a database and will be used to alert you via e–mail or regular mail to new PHYSICIANS FORMULA promotions, products and Website updates.

If you participate in our promotions, sweepstakes, walls, and/or blog(s), we may ask for your name and e–mail address when you submit a posting. Your e–mail address will not be published but will be used to possibly contact you in relation to your comment(s).

Links To or From Other Web Sites

The MYPFBEAUTY.COM Web site may contain links to other non–PHYSICIANS FORMULA Web sites. PHYSICIANS FORMULA has no control over and assumes no responsibility or liability for the privacy practices of these Web sites. You should review the privacy policies of each Web site you visit.

How MYPFBEAUTY.COM Uses Cookies.

Like many other commercial sites, our site may utilize a standard technology called a “cookie” to collect information about how our site is used. Cookies were designed to help a Website recognize a user's browser as a previous visitor and thus save and remember any preferences that may have been set while the user was previously browsing the site. Our cookie cannot retrieve any other data from your hard drive or pass on a computer virus. Our Website may use cookies to enhance your visit. Cookies can securely store a user's password, personalize home pages, identify which parts of a site have been visited or keep track of your preferences. Our cookies may collect a domain name and track a path through our Web pages. We only use cookies to gather the information indicated in this policy and do not use cookies to gather personal identifying information about you without your consent.

Disclosure to Third Parties.

PHYSICIANS FORMULA reserves the right to convey to third parties information communicated to it by users for Physicians Formula’s advertising and business purposes, and in its sole discretion.  No illegal usages will be made of the information.  Physicians Formula may use the information for its own commercial use, or share it with third parties, such as third parties offering complimentary product or involved in product distribution, at Physicians Formula’s sole discretion.  In addition to the foregoing circumstances, information about you may be shared with employees, agents, and independent contractors of Physicians Formula and/or with other third parties with whom Physicians Formula does business from time to time in connection with services that these individuals or entities perform for Physicians Formula, for themselves, or for any other lawful purpose.

Collection and Use of Personal Information from Visitors under the Age of 18.

MYPFBEAUTY.COM is intended for adults. Aside from a reply to an e–mail received by us, it is not our intent to e–mail visitors under the age of 18 years unless they request particular information. We will only use personal information in response to their inquiry.

If Physicians Formula learns that a child under the age of 18 years has provided PII (personally identifiable information) to the Physicians Formula Site without verifiable parental consent, Physicians Formula will use commercially reasonable efforts to delete such information from its databases. We will use reasonable efforts to delete personally identifiable information that we have received from someone under the age of 18 from the Physicians Formula Site and our files as set forth above if you send us a request to the address at the end of this document. 

Privacy and Other Information Concerning Promotions

You can send an e–mail of a PHYSICIANS FORMULA promotion presented in the “eCards” section (hereinafter “Electronic Messages”) from this Website. Any e-mail address collected for Electronic Messages (data collected in order to deliver the PHYSICIANS FORMULA promotion link to the recipient's e- mail address) are stored temporarily in a transaction log file for security purposes, and are deleted after a specified holding period. After that, all personally identifiable information relating to the transaction is deleted from our system.

Contacting Us Regarding Your Personal Information.

Questions regarding this Privacy Policy, the accuracy of your personal information or the use of the information should be directed via e–mail to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Any other questions regarding this Website may be directed to:

PHYSICIANS FORMULA MyPFBeauty.com Website
Website Privacy
Physicians Formula, Inc.

1055 W. 8^th St.

Azusa, CA  91702

This Privacy Policy is subject to change at our discretion. All changes will be posted as soon as they go into effect. We encourage you to visit this site often to stay informed.